Chester just the start

Last week, we kicked off the 12 Foundation with our event in Chester, I honestly couldn’t have asked for a better start. Meeting so many brilliant people under one roof reminded me why this mission is so important. 

But here’s the truth, a great launch is only the first phase. Now, we need momentum. We need more ambassadors who believe in this cause and want to help carry it forward. Because no single person can build a movement alone. 

If you care about giving kids hope, showing them positive pathways, and giving them the tools to succeed, we need you on this journey. Whether you’re an athlete, a teacher, a business leader, or someone who just wants to make a difference in your community, you can play a part. 

Being an ambassador doesn’t mean you have to be in the spotlight or make grand gestures. It means you’re willing to lend your voice, your network, or your time so we can reach more young people who need us. 

I’m committed to using my platform to create change. But the more of us there are, the more young people we can inspire. The more schools we can visit. The more workshops we can run. The more hope we can spread. 

If you came to the launch, thank you. If you couldn’t make it, there’s still plenty of time to get involved with events coming thick and fast. This is only the beginning. Together, we can create a culture of belief and opportunity that transforms lives. 

Let’s give kids something to believe in. Let’s build a legacy that lasts.

Luther Burrell

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