Become an ambassador
As an ambassador, you will be;
Involved in Inspiring 12,000 under 18’s with skills, confidence and ambition
Delivering visible and relatable role models young people can connect with
Opening doors to opportunity by showing what’s possible through hard work & resilience
Amplifying positive stories in schools, communities and online
Building a movement of change that encourages the next generation to dream bigger and aim higher
Our direct impact in schools, clubs and communities;
Inspire whole schools
Not just the rugby players. Luther can energise assemblies, teaching every child about teamwork, resilience, and self-belief.
Support teachers
Coaching sessions with staff, giving them practical tools they can pass on to all pupils, sporty or not.
Reach daughters as well as sons
Values of rugby (respect, discipline, inclusion) are universal; the benefit is for all young people, regardless of whether they ever pick up a ball.
Build life skills, not just sports skills
Confidence, leadership, and handling setbacks apply to classrooms, careers, and communities.
Community connection
Parents see the school and their children uplifted by having role models and ambassadors involved.
And as an ambassador you will;
Have a Direct impact
Choose a school or community you care about, and we’ll get involved with them.
Be a role model
If you’re that way inclined we’ll share your name and support, and show kids what’s possible.
Have Local influence
You shape where the programme delivers, making it personal.
Create Lasting legacy
Ambassadors aren’t passive donors; they’re partners in inspiring 12,000 young people.
Gain access to invite only events
Invited to ambassador only lunches, events and networking opportunities
Get early access
To exclusive non-advertised experiences
Become an ambassador
Become an ambassador here and receive your signed certificate, lapel badge and become part of the change
It’s never just about performance. It’s about people, purpose, and making sure every human we meet walks away a little more inspired
- Luther Burrell
Donations
All donations to the foundation are greatly appreciated and go a long way to providing direct benefits for the 12 to 18 year-olds we are supporting.
You can donate directly by clicking on the button below
Pledging
Our pledge structure is outlined below and if you’re interested in discussing further, please get in touch at operations@the12foundation.com
How it works
Choose any 3 items from Category A and any 3 items from Category B – You can only select those items, or lower, from the band you sponsor eg Higher Bands inherit all lower-band options, plus those in the band category. Pledging allows you to choose where Luther and his team spend their time on Making a difference. All items used within 12 months.
Bronze
Baseline
- Access to Luthers monthly ‘performance hacks’ newsletter
- Signed Gilbert rugby ball
- Invite to annual event hosted by Luther
Category A
Making a difference in school or community group
- Deployment of T1 rugby schools pack
- 30 minute virtual one to one coaching / mentoring session
- 30 minute virtual Q&A for a school
- 1 hour coaching at a school (teachers)
- Visit to the local Rugby Club
Category B
Benefits to the pledger
- Social media mention
- Signed digital personalised photo
- Virtual 30 minute Q&A session at event of your choice
- Your logo and company details listed on the Foundation website
- Personalised video message from Luther
Silver
Baseline
- Guest slot on company podcast or webinar
Category A
Making a difference in school or community group
- Afternoon visit to a school or club of your choice
- 2 hour group coaching at a school (teachers or pupils up to 20 people)
- 1 hour virtual Q&A for a school
- 1 hour 1:1 coaching
- 2 hours at a school sports day / prize giving
Category B
Benefits to the pledger
- 60 second branded video endorsement
- 2 hour lunch
- Signed Northampton Saints Shirt
- 1 hour motivational speaker slot
- Private pledger round table at one of your events
- VIP access to No 12 events
Gold
Category A
Making a difference in school or community group
- 3 hours at an awards / charity event
- 3 hours skill-development masterclass at your premises
Category B
Benefits to the pledger
- Team building / coaching day
- Signed England Rugby Shirt
- 4 hours at a day or evening event – hosting / compére / inspirational talk
- Social media takeover for one day on your social channels
- Mini motivational video series (3 x 1 min)
- Escorted / hosted to a Northampton Saints Game for 2 people
- Motivational talk with Luther & Friends followed by Lunch
- Seat at gala dinner with Luther and friends
- Access to major rugby event
- Discounted hospitality for 10 at England home international (Twickenham) and hosted by Luther
Platinum
Baseline
- Lifetime funding supporter recognition
Category A
Making a difference in school or community group
- Annual coaching retainer (up to 5, 1 hour sessions)
- Executive team on-site resilience / planning workshop
- VIP fundraising gala co-host
Category B
Benefits to the pledger
- Strategic brand ambassador retainer (6 months)
- Executive advisory day with Luther
- Compére at an evening event
- Discounted hospitality for 10 at England home international (Twickenham) and hosted by Luther
- Luther for a day at your corporate event
- Annual event with Luther & Friends
- Visit to England International training camp